Archive Record
Images
Metadata
Object ID |
2010.1049.11 |
Title |
How to create an empire with Dale Denton, Winter 1986 |
Object Name |
Magazine Clipping |
Date |
Winter 1986 |
Creator |
The Learning Annex |
Description |
Magazine article clipping: How to create an empire with Dale Denton, Winter 1986 The Learning Annex Features photograph of realtor Dale Denton in front of the Corby Mansion when it was for sale. The numbers speak for themselves. In just eight years, his company has gone from $2.1 million in gross sales to $310 million. What started as a one-man real estate office with a 28-year-old riding through the neighborhood on a bicycle looking for property to sell has transformed into one of the most powerful, most talked about and the largest realty company in Washington. With over 120 of the industry's most seasoned agents doing the selling (the company does not train its agents handling transactions Dale Denton only hires the best and it's "do or die" — earn your keep in commissions or take a walk). The company's meteoric rise has left its competitors scratching their heads. How does Dale Denton do it? And where can you get your hands on that kind of magic? Well, it's no secret. And it certainly isn't magic. According to Mr. Denton himself, the formula for success has been around for eons. "I grew up on a farm in Maryland," says Dale. And I learned about hard work and sacrifice. So few people actually do what they say they'll do — so achieving success is simply a matter of an unwavering commitment to yourself and your business, along with an extraordinary amount of hard work." And the guy took chances. Big chances. In 1979, the worst recession in decades hit this country. The day Dale opened his second office the interest rates jumped to 18%. His competitors were cutting costs left and right. And "common sense" said he should close up shop and wait for the economic storm to pass. "I always heard that in a recession you either go broke or get rich. I didn't want to be broke — " So he shocked the real estate community and his friends with a series of what many called "foolhardy" moves: He bought a competing company, barely able to make the $30,000 down payment. And then, while all the other real estate firms were cutting back on their advertising due to declining sales, Dale increased his advertising, buying large display ads in a neighborhood tabloid and flooding The Washington Post with classifieds. When the recession came to an end, it was clear as day who was standing in the limelight. So what can you learn from a man like Dale Denton? Everything. The kind of insight and wisdom you need to build the empire you've always dreamed about. You too can do it. Dale Denton will show you how. Let Dale Denton share his expertise with you. He'll help you avoid the pitfalls and obstacles inherent in starting a new business. He'll talk about how to deal with clients, effective negotiating, closing deals and persuasive and successful selling. Whether you're interested in real estate, restaurants or selling roller skates, let this extraordinary entrepreneur show you how he did it — so you can do it too. This class is for business people, entrepreneurs, retailers, as well as marketing, advertising, and sales professionals. Course 881 Woodley Park Metro Sec A Tues. Dec. 9 6:30-9:30pm Course fee $25 Call 966-9606 to register Donated by Virginia Bourne in honor of her mother, Virginia Powell Butterfield. Butterfield was Muriel Corby's niece. |